Florian Dieterle Markenmanagement

Interim Management

“The agile overtake the slow”

As an interim manager, I support organisations in bottleneck situations with temporary projects and help them to successfully implement them on time and on budget. Thanks to my external perspective and broad industry experience, I often recognise patterns and barriers more quickly and can focus on rapid implementation. 

Typical topics are 

  • Supporting the launch/re-launch of a new product/service
  • Implementation of marketing, communication and sales concepts
  • Implementation of sustainability strategy
  • Increasing marketing efficiency, identifying growth and cost drivers
  • Development of brand guidelines, e.g. via brand portal
  • Realisation of change concept: stakeholder and communication concept 
  • Realisation of service provider pitch, e.g. agency search
  • Holistic trade fair, congress or event planning and implementation
  • Development and implementation of employer branding in cooperation with HR 
  • Establishment of consumer insights management 
  • Optimisation of customer experience/customer journey

It is important for the successful realisation of a project that the brief is clearly defined in terms of objectives, expectations and KPIs. 

Many of my clients also value my many years of experience as a consultant, which enables me to make further recommendations even after the project has been completed.

Client References