As an expert in branding, innovation and change, I help companies with the (international) development and implementation of sustainable strategies.
Typical topics are
In my projects, a strong customer-centric attitude is crucial for finding solutions, combined with rapid agile learning during implementation (fail-fast principle with small, controlled and reversible steps to avoid wrong decisions).
Every crisis/change also represents an opportunity, so it is important to cut off old habits and establish new patterns of thought and action on a permanent basis.
At the same time, it is important to consider the corporate culture and emotions of employees during the conception phase of change processes.