Florian Dieterle Markenmanagement

Consulting

“Realising visions, rethinking markets”

As an expert in branding, innovation and change, I help companies with the (international) development and implementation of sustainable strategies.

Typical topics are 

  • Development of vision, mission, purpose 
  • Strategic positioning and brand mission statement
  • Strategies for profitable growth
  • Marketing concepts including new customer acquisition
  • Sustainability strategy
  • Innovation strategy and product roadmap
  • Marketing and communication concepts
  • Digital transformation 
  • Change concept, roll-out and communicative implementation
  • Optimisation of operational excellence 
  • Cost savings and increased marketing efficiency

In my projects, a strong customer-centric attitude is crucial for finding solutions, combined with rapid agile learning during implementation (fail-fast principle with small, controlled and reversible steps to avoid wrong decisions).

Every crisis/change also represents an opportunity, so it is important to cut off old habits and establish new patterns of thought and action on a permanent basis. 

At the same time, it is important to consider the corporate culture and emotions of employees during the conception phase of change processes. 

Client References